How this website handles your data. Last updated 31 August 2026.
You can read this site without giving us any personal information. There are no accounts, and we do not sell or share data with advertisers.
Two things collect data: analytics, which measures how the site is used, and Ask Aura, which sends your question to OpenAI to generate an answer. Both are described below.
This site is operated by Aura. For any privacy question, or to make any of the requests described below, write to hello@theaura.life.
What we collect
We do not collect payment details, and we do not ask you to create an account.
Usage data is used to understand which pages are read and to find things that are broken. Assistant questions are used to generate an answer and to see which topics are being asked about. Email is used to reply to you.
Where the law requires a basis for processing, ours is legitimate interest in operating and improving the site, and for email, taking steps at your request.
We use PostHog, hosted in the United States. It runs only on the live site. Analytics requests are routed through a path on this domain rather than directly to PostHog, which means an ad blocker will usually not block them.
PostHog assigns you an identifier so that repeat visits are recognised as the same visitor. This site sets no cookies; the identifier is stored in your browser’s local storage. Clearing site data for this domain removes it.
Session recording is switched off. PostHog can replay how a page was used; we do not collect that, and nothing on the site turns it on.
Ask Aura answers questions about the estate. Your question is sent to OpenAI, together with passages from this site, in order to generate an answer. It is not sent with any identifier for you.
The text of your question is never sent to analytics. The assistant panel is excluded from click tracking, so what you type does not appear in an event. Analytics receives only the topic of the question and whether an answer was found.
Your conversation history is stored in your browser, not on our servers. Clearing it removes it. We count requests per IP address for a short period to limit abuse; that count is held in memory and is not stored.
Who receives your data
These providers act on our instructions and under their own privacy terms. Data may be processed outside your country, including in the United States.
Email is kept for as long as the conversation is useful, and is not added to a marketing list.
For analytics data we have not set our own retention period, so it is held under PostHog’s defaults rather than a period we chose. When we set one, it will be stated here.
Depending on where you live, you may have the right to access the data we hold about you, to have it corrected or deleted, to object to or restrict how it is used, and to receive a copy of it. You also have the right to complain to your local data protection authority.
To make any of these requests, email hello@theaura.life and say what you want. There is no form and no account to close. We will respond within one month.
This site is not directed at children and we do not knowingly collect data from anyone under 16. If you believe we have, write to us and we will delete it.
We update this page when what it describes changes. The date at the top shows when it was last updated. There is no notification and no archive of previous versions.
Questions: hello@theaura.life.
